Pay Per Click Marketing (PPC)

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Ibi Marketing defines Pay Per Click Marketing as an internet advertising model used to drive traffic to a website and/or landing page. Advertisers are charged a fee per click by website owners and/or search engines for potential customers to see more information about your product and/or services.

Internet Business Ideas and Marketing has a goal to lower your cost per acquisition (CPA) while increasing your return on your investment (ROI).

When it comes to online marketing, pay per click management (PPC) is the fastest most effective way to bring ready-to-buy customers to your website. PPC marketing matches searchers who are looking for what you sell, to pages on your website that advertises your product or services. You could see dramatic results for a fraction of what it costs to place advertisements in traditional media like radio, newspapers, fliers, catalogs, or television.

There are many ways of building, refining, and adjusting your campaigns on the various search engines such as Google, Yahoo, MSN/Bing. For the average person with little to no experience with online marketing strategies it is difficult to understand all of the opportunities that data driven strategies provide. Also, search engines are constantly changing their algorithms which can be difficult to keep up with. These are important factors to a successful short and long term PPC performance. Each vertical and search engine has a specialized characteristics that need to be totally comprehended in order to maximize your advertising investment and company growth. It is the commitment of Ibi Marketing and every employee to stay abreast of all changes, assist our clients/customers to realize the full potential of your online advertising resulting in a feeling of power, control, and excitement over your search engine marketing ROI results.

If you were to use a marketing agency they will charge you $20,000- $100,000+ for a detailed analysis of your business. DON’T DO THAT!! Spend much less while making money and knowing who your customers are by using a well optimized PPC campaign.

Ibi Marketing defines Pay Per Click Marketing as an internet advertising model used to drive traffic to a website and/or landing page. Advertisers are charged a fee per click by website owners and/or search engines for potential customers to see more information about your product and/or services.

Internet Business Ideas and Marketing has a goal to lower your cost per acquisition (CPA) while increasing your return on your investment (ROI).

When it comes to online marketing, pay per click management (PPC) is the fastest most effective way to bring ready-to-buy customers to your website. PPC marketing matches searchers who are looking for what you sell, to pages on your website that advertises your product or services. You could see dramatic results for a fraction of what it costs to place advertisements in traditional media like radio, newspapers, fliers, catalogs, or television.

There are many ways of building, refining, and adjusting your campaigns on the various search engines such as Google, Yahoo, MSN/Bing. For the average person with little to no experience with online marketing strategies it is difficult to understand all of the opportunities that data driven strategies provide. Also, search engines are constantly changing their algorithms which can be difficult to keep up with. These are important factors to a successful short and long term PPC performance. Each vertical and search engine has a specialized characteristics that need to be totally comprehended in order to maximize your advertising investment and company growth. It is the commitment of Ibi Marketing and every employee to stay abreast of all changes, assist our clients/customers to realize the full potential of your online advertising resulting in a feeling of power, control, and excitement over your search engine marketing ROI results.

If you were to use a marketing agency they will charge you $20,000- $100,000+ for a detailed analysis of your business. DON’T DO THAT!! Spend much less while making money and knowing who your customers are by using a well optimized PPC campaign.

How we do it?

✓ Create accounts from initial keyword research and build all of your campaigns, ad groups, and ads

✓ Research and analysis of your business, market place, and competitors.

✓ Analyze your current and past PPC campaigns. Improve on what is going well and stop the bleeding on what is going wrong.

✓ Specific geographic, time of day, and day of week targeting

✓ AB ad split testing

✓ Ad scheduling and ad rotation targeting

✓ Active keyword bid and position management

✓ We will install a lead generation and e-commerce conversion tracking

✓ Continued analysis of keywords. Adding and subtracting relevant and irrelevant keywords

✓ Regular reporting and analyzation of your business

✓ Consulting for PPC management and a variety of business strategies

✓ Search, Display, and Remarketing campaigns

✓ Mobile, tablet, and image ads

✓ Social, location, call, site link, and product extensions

✓ RSS and shopping engine feed management

Ibi marketing has experienced Google Certified managers to assist you in lowering your cost per acquisition and increase your profits. Regardless of your knowledge concerning PPC marketing you can benefit from our assistance. Let us help!!

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